Booking-first website for a 9-clinic dental group
A multi-location dental group was losing patients to a slow, unbookable website. We rebuilt it around one action: book an appointment.
Client Feedback
“The front desk got an hour of their day back, every day. That alone paid for the project inside a quarter.”
Dr. Anita Rao
Clinical Director, Meridian Dental Group
Measurable business results
+164%
Online appointments
-71%
Page load time
+38%
Local search visibility
4.9/5
Patient booking rating
The Problem
Nine clinics shared one website with a single phone number, an 8-second load time and no online booking. 62% of mobile visitors left before the homepage finished rendering.
Before our intervention:
- 8.2s largest contentful paint on 4G
- Phone-only booking, 9am–6pm
- One generic page for all nine clinics
The Outcome
Phased rollout clinic by clinic with redirects mapped 1:1, plus staff training on the new admin panel.
After launch:
- 1.1s largest contentful paint
- 24×7 online booking with calendar sync
- Nine ranked local landing pages
How we designed and engineered it
Discovery & Insights
We shadowed front-desk staff for two days, listened to 40 recorded calls and ran usability tests with 12 patients. The pattern was blunt: people wanted the nearest clinic, the next free slot, and the price.
UX & System Design
A location-first information architecture, a persistent booking bar, and treatment pages written in plain language. Comic-style illustrations replaced stock photography of strangers in dental chairs.
Engineering & Quality
Static-first rendering with server-side booking availability, a lightweight image pipeline and per-clinic landing pages generated from one CMS collection.
Services Delivered
Technology Stack
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